Durium Products
1930-1932
While the Durium Corporation started in 1929, the first release was not
until 1930. Hit of the Week records were sold as periodicals at news-stands
alongside newspapers and magazines. The records featured currently hot
songs preformed by top artists, at a relatively inexpensive price. The
sound quality is surprisingly good: While surface noise is higher than
average, the fidelity matches almost anything of the period. By 1931 it
became apparent that even this was too much of an expenditure for most
Americans. The price was raised by 5 cents, and an additional song was
added, making Durium a pioneer in the long-play record attemps. This second
song rarely lasted more than a minute, but it brought total playing time
to greater than four minutes. This effort also failed, and the Durium Products
company issued it's last record in 1932.
As far as I can tell, there were four label types for Hit of the Week records.
The record pictured here is from 1930, and well represents the "early"
label type. The printing is in two colors (colors varied by record,) and
"Durium Products Corporation" is in a straight line. The second type
was also in two colors, but "Durium Products Corporation is in an arc at
the bottom of the label. The third type is similar, but the label
is printed in silver only. The last "long play" type is similar in
appearance to the middle type, although two songs are listed, and the grooves
are smaller in appearance. Also "Made in U.S.A. appears at
the bottom. Sound quality remains high.
After Durium raised the Hit of the Week price in 1931, they issue a set
of records called Durium Juniors. These records measured 4" in diameter,
and were sold for the original 5 cents. It took me 15 years to find one
of these, and my most heartfelt gratitude goes to Kurt Nauck, of Nauck's
Vintage Records for his help in acquiring these.





For more informaion on Hit of the Week see this
HOW page from WAMS.
Durium also made other records. The record pictured here was an advertisement
for Chevrolet. Durium produced at
least two advertising records for Chevrolet, and at least one for Wrigley's
gum. I have seen about 20 other advertising records produced by Durium
from this time period. While Durium failed in the US, spinoff companies
in Europe survived until the 1950's or later.